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     Dr James Martin -- The Meaning of the 21st Century London, UK - 15 May 2007, 06:40 GMT - We are grateful 
    to the world renowned philanthropist, pioneering information technologist 
    and distinguished ATCA member, Dr James Martin, for his welcome submission 
    in response to the think-piece, The Hamburg Call to Action -- World Future 
    Council Appeals to G8: Listen to the Voice of Future Generations submitted 
    by Jakob von Uexkull.
    
     Response: Dr James Martin -- The Meaning of the 21st Century
 With the largest ever alumni philanthropic donation ever made to a UK 
          university, Dr Martin gave USD 100 million in 2005 to help establish 
          The James Martin 21st Century School at the University of Oxford; its 
          stated goal is to "formulate new concepts, policies and technologies 
          that will make the future a better place to be." His book The 
          Meaning of the 21st Century: A Vital Blueprint for Ensuring our Future 
          was published in 2006.
 
 Dr James Martin is a consultant and author, has been called the "guru 
          of the information age," and was nominated for a Pulitzer prize 
          for his book, The Wired Society: A Challenge for Tomorrow. A 
          former Student of Keble College, University of Oxford, he has written 
          over a hundred books many of which have been best sellers in the information 
          technology industry. He has written extensively on his computer systems 
          design methodology, information engineering and also on computer-aided 
          software engineering, of which some say he is the father. He was an 
          early promoter of fourth-generation programming languages. He was also 
          the primary author of the Rapid Application Development methodology.
 
 With Dixon Doll, Martin established the information technology consultancy 
          firm DMW (Doll Martin Worldwide) in 1981. This was later renamed James 
          Martin Associates (JMA), and its clients have included the United States 
          and United Kingdom governments. In the late 1980s, JMA was divided into 
          two halves: one half was sold to Texas Instruments Software in 1991, 
          while the other part remains independent and is now known as Headstrong. 
          Dr Martin also co-founded software company KnowledgeWare with Fran Tarkenton. 
          Dr Martin also founded Data Base Design (DDI) Inc, which competed with 
          KnowledgeWare in areas such as data base design tools. He writes:
 
 Dear DK and Colleagues
 
 Congratulations to the ATCA on your swift response to "The Hamburg 
          Call to Action -- World Future Council Appeals to G8: Listen to the 
          Voice of Future Generations" submitted by Jakob von Uexkull.
 
 A 2-hour film, made by myself, addresses this subject in detail. It 
          is called "The Meaning of the 21st Century" and is 
          based on my book "The Meaning of the 21st Century: A Vital Blueprint 
          for Ensuring our Future" published by TransWorld in England. 
          The film is in the last stages of post-edit, and it will be available 
          in June. What follows is a description of it. It has been described 
          as "light years ahead of Al Gore's most influential film." 
          Some of the most brilliant people on the planet are in the film, all 
          of whom participated in long depth interviews.
 
 I established the James Martin 21st Century School at the University 
          of Oxford. This School has 10 Institutes. Its Mission is to identify 
          the most serious problems on the planet and find solutions to them. 
          It also identifies the largest new opportunities. The School is growing 
          rapidly and fits the subjects discussed by the ATCA remarkably. The 
          Director of the School is Ian Goldin who was senior vice president at 
          the World Bank.
 
 The opening words of The Hamburg Call to Action, resonate strongly with 
          the book and film, "Today we truly stand at the crossroads of 
          human history. Our actions - and our failure to act - will decide the 
          future of life on earth for thousands of years, if not forever."
 
 I look forward to further dialogue via the ATCA.
 
    James Martin
 THE MEANING OF THE 21ST CENTURY -- A FILM BY JAMES MARTIN -- BASED ON 
          THE BOOK OF THE SAME TITLE
 
 This is a very critical century - unique in all history. We are faced 
          with a massive challenge. Can we make the planet workable for the growing 
          population and its increasing demands? If so, extraordinary technology 
          can give us a magnificent future. If not, we could be in a new Dark 
          Age.
 
 In the decades ahead, humanity will face nightmare problems, and immense 
          opportunities. One problem that is now well known is global warming 
          and climate change. Some of the other problems are more dangerous.
 
 The good news is that there are solutions.
 
 Innovative thinking, cooperation around the world and exciting technologies 
          are providing answers, and a bleak future can be turned into one of 
          unimaginable opportunity and progress. As we learn to understand this 
          century and play its complex game, we can chart extraordinary futures.
 
 Today's young people must be given the confidence and vision to transform 
          lifestyles, the environment and Homo sapiens itself.
 
 It's a make-or-break century. To create civilizations more magnificent 
          than anything yet conceived is achievable, but widespread education 
          is needed to make it happen. Technology can wreck our world, or enable 
          us create the greatest era of human history.
 
 Our kids need charts of the worldscape ahead. They, collectively, will 
          be responsible for the great transition we describe - the most urgent 
          subject of their time, the subject of THE MEANING OF THE 21st CENTURY.
 
 Read the previous article here: WFC to G8: Listen 
          to Voice of Future Generations
 [ENDS]
 
    
      
         
           
             
              We look forward to your further thoughts, observations and views. 
                Thank you. Best wishes For and on behalf of DK Matai, Chairman, Asymmetric Threats Contingency 
                Alliance (ATCA)
 
 
 ATCA: The Asymmetric Threats Contingency 
                Alliance is a philanthropic expert initiative founded in 2001 
                to resolve complex global challenges through collective Socratic 
                dialogue and joint executive action to build a wisdom based global 
                economy. Adhering to the doctrine of non-violence, ATCA addresses 
                asymmetric threats and social opportunities arising from climate 
                chaos and the environment; radical poverty and microfinance; geo-politics 
                and energy; organised crime & extremism; advanced technologies 
                -- bio, info, nano, robo & AI; demographic skews and resource 
                shortages; pandemics; financial systems and systemic risk; as 
                well as transhumanism and ethics. Present membership of ATCA is 
                by invitation only and has over 5,000 distinguished members from 
                over 100 countries: including several from the House of Lords, 
                House of Commons, EU Parliament, US Congress & Senate, G10's 
                Senior Government officials and over 1,500 CEOs from financial 
                institutions, scientific corporates and voluntary organisations 
                as well as over 750 Professors from academic centres of excellence 
                worldwide. The views presented by individual contributors are not necessarily 
                representative of the views of ATCA, which is neutral. Please 
                do not forward or use the material circulated without permission 
                and full attribution.  
 
 
       
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